Paid Ad Buyer - CPG

Location: Frisco
Posted on: June 23, 2025

Job Description:

This Jobot Job is hosted by: Dylan Currier Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $75,000 - $110,000 per year A bit about us: Our client is a fast-growing brand in the sports nutrition space, dedicated to helping athletes and fitness-minded individuals perform at their peak. With a growing portfolio of performance-focused supplements, the company is passionate about delivering science-backed, clean, and effective products to customers across the U.S. They’re now looking to scale their digital footprint and customer acquisition strategy—and that’s where you come in. Why join us? Work with a passionate, fast-growing team in the high-impact sports nutrition space. Access to a supportive and creative marketing environment that values innovation and testing. Competitive compensation, benefits, and potential performance-based bonuses. Job Details We’re looking for a data-driven Paid Ad Buyer with a proven track record of running profitable campaigns across digital channels—primarily Meta (Facebook/Instagram), Google Ads (Search & YouTube), and TikTok. The ideal candidate is both creative and analytical, understands performance marketing in a DTC (Direct-to-Consumer) environment, and knows how to drive measurable growth in the health or CPG space. You’ll work closely with the marketing and creative teams to optimize performance across platforms, scale winning campaigns, and help turn cold traffic into loyal customers. Key Responsibilities Plan, execute, and optimize paid media campaigns across Meta, Google, TikTok, and other emerging platforms. Manage daily ad spend budgets and continuously track performance KPIs (ROAS, CPA, CTR, CVR). Develop ad creative briefs and collaborate with the design and content teams on high-performing ads. Conduct A/B testing across copy, creative, audiences, and landing pages. Report on campaign performance weekly with actionable insights and recommendations. Use tools like Google Analytics, Meta Ads Manager, and third-party attribution platforms to analyze customer behavior and attribution funnels. Monitor industry trends and competitor activity to keep the brand ahead of the curve. Work with retention/CRM teams to align paid strategy with lifecycle marketing efforts. Qualifications 2–4 years of experience managing paid ad campaigns, ideally in a DTC or CPG environment. Deep experience with Meta and Google Ads; TikTok and influencer-paid traffic experience is a major plus. Strong understanding of marketing funnels, attribution, and conversion rate optimization. Highly analytical and comfortable working in Excel/Google Sheets for performance tracking. Familiarity with creative performance metrics (thumb stop rate, hook rate, scroll depth, etc.). Experience using tools like Triple Whale, Northbeam, or similar for multi-touch attribution is a plus. Passion for sports, fitness, wellness, or nutrition is preferred. Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

Keywords: , Grand Prairie , Paid Ad Buyer - CPG, PR / Public Relations , Frisco, Texas